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The Fastest Path to Money

Is the most direct way to explain this course.  I don't want to waste your time - this is a course for those with a business who want to GROW.

NO BS, NO hollow promises, no promises like "work hard, hire the right team, follow your passion".  No Get rich quick schemes, just real marketing principles in practice.   

While we touch on some traditional marketing principles, this course is geared towards modern digital marketing. 

Marketing is one of the main determining factors of a businesses success. 

For a business Money is like Air, NOTHING kills a business faster than running out of money.  Marketing is a way to generate unlimited money.

If you take my course - you will end up with a bulletproof marketing plan, that will guide your decisions in all aspects of marketing. 

Stop making Random marketing decisions, and marketing sporadically - make a plan and execute excellent marketing.  

Testimonials

Wow, saved me hours of researching how to make a marketing plan, totally incredible! 

Cameron Deming

I knew I needed to make a plan for marketing - I had been trying to copy what I saw so many others doing and it just wasn't working.  This took away my stress and I know exactly what I need to do. 

Dan Smith

Blew my mind! I feel like I just got a masters in Marketing.  Totally changed the outlook of my company going forward.  

Alex Finkelstein

  • $397 or 12 monthly payments of $40

How a Marketer makes a buisness

Buy now

Don't fall into the small buisness owner Trap!

Many entrepreneurs fall into this trap where they are excellent at the technical parts of their business -- but struggle with the business aspect of their company. 

If you are great at the technical aspects of your company but feel like you can benefit from help on the buisness side -- This Course is for you.  

Professionals Make Plans

Neil Armstrong once Said 'You only have to solve two problems when going to the moon: first, how to get there; and second, how to get back. The key is don’t leave until you have solved both problems.’'

Professionals Never - Just Wing it.  
  • Airline Pilots Set and Follow a flight plan
  • Doctors make a pre-surgery plan 
  • Lawyers have a trial plan 

I'm you're Marketer

I've been a Freelance marketer for over 6 years,  and I have worked with over 800 clients, setting up their marketing efforts and drafting a custom plan for each.  This is a summery of everything I've learned over this period, tested hundreds of times successfully.  

Money Back Guarantee

IF in 30 days you complete at least 70% of your marketing plan; and you're not confident that this will work, or confident that this plan will earn you far more than the cost of the course:  I will give you 100% of your money back.   

  • $397 or 12 monthly payments of $40

How a Marketer makes a buisness

Buy now

Contents

Copy of Marketing Plan Template.docx

Introduction

Marketing is defined as the action of promoting a business, selling products or services. But this feels unhelpful and incomplete. Marketing is in a way the finger on the pulse of your potential customers. To know what they want, how much and when.



Today’s marketers are in a whole different world than the days of advertising on TV or radio. Today people go to Facebook for their news; they take images with Snapchat filters; they watch Netflix instead of T.V.; and listen to Pandora while working out at the gym. These days it is important that marketers understand these new trends before implementing marketing strategies into them so as not to feel like an outsider trying to break through a window without knowing which one has been left unlocked… You can only get there from here if you start where your customers are rather than chasing after them with dated tools.


Marketing is changing, but we want to cover the timeless aspects of marketing, and make sure you're prepared to meet your customers where they are.


Why Marketing
Preview
Strategy Vs Tactics Big Vs Little Funnel Vs Flywheel
Course Learn and Practical

Product Market Fit

Product Market Fit  is when a startup has found the perfect product for their market. It's usually accompanied by metrics such as an increasing conversion rate, customer retention rates and total number of customers.


Product Market Fit

Positioning

This First Phase I describe as positioning, because this represents your position in the market.  This is one of the most under-researched and under-planned parts of marketing.  



Niche
Ideal Customer Profile
Questions about Niche
Copy of Make my Persona Tool
PVP
Customer Persona
Practical Make My Persona
Five Forces
Practical SWOT
Practical Setting a Sales Price
Messege to the makret
Make it an Expirience
Practical Elevator Pitch
Buy on emotion
Irresistable
Copywriting
Media used
Why ROI Matters
Practical Media channels

Captivation

The goal of modern marketing is not to make an immediate sale, but to find people who are interested in what you do.  When your leads respond, you can ask them if they would like to purchase, otherwise you continue to build a relationship with them based on trust.  This will establish you as an authority for your product or service.  

The truth is the vast majority of people are not going to be ready to make a purchase on the day they see your ad.  If you don’t collect their contact information and follow up with them - the majority of your advertising money is wasted.  If they are ready to purchase 6 months later - the chance is they will not remember you unless you have messaged them in the meantime with something that offered value to them. 


Copy of Content Editorial Calendar
Hunting Vs Farming
CRM
Practical Lead Capture
Lead Nurture Email
Shock and Awe
Systamatize
UBS
Lead Nurture System
Practical Buyers Journey
Practical Easy to Purchase
Practical Sales Conversion steps
Quick hints

Thrill

One thing that separates regular businesses from extraordinary ones - are the number of client promoters.  These are the clients that love working with your business and speak favorably about you to their network of contacts (and on social media).  

We all want the best for our business and a world-class experience.  Some small or medium businesses might not have that luxury, but there are steps you can take to attract and create more client promoters.

Copy of Customer Success
Copy of Customer Referral Templates
Thrill Them
Practical Reduce Friction Tech
Practical Efford and Convenience
LTV
Frequency
Fire Problem Customers
Customer Service Metric
Practical Increase LTV
Referrals

Conclusion

Neil Armstrong Once Said:

"You only have to solve two problems when going to the moon: first, how to get there; and second, how to get back. The key is don’t leave until you have solved both problems."

This is how marketing is, you shouldn't launch a marketing initiative until you know how it fits into the whole plan.  
Conclusion